DRAPER — Picture this scene: Son walks into his dad’s office at the family sod farm business.
Clark Bell, still in his 20s, clears his throat and says to his 50-something father, Warren, “There’s this new fertilizer technology I think we should try.”
Warren Bell rolls his eyes. Bear in mind, he has been growing grass ever since his father, T.H. Bell, started BioGrass Sod Farm way back in 1979 — a year before T.H. left for Washington, D.C., to serve as secretary of Education in Ronald Reagan’s Cabinet.
Warren Bell has heard his share of fertilizer sales pitches.
Clark Bell keeps talking. This isn’t fertilizer, per se, he explains. This is technology that infuses purified water into a product, creating nano particles that render the product considerably more potent. Applying it to fertilizer means you’ll need less fertilizer, not more, and you’ll get better results.